The Branson Centre is propelling
small businesses into
the big time...
Entrepreneur: Kevin Earle
|Meet the Maker:
Kevin Earle is a salesman. He worked in sales
for nine years but always wanted to be his own
boss. A father of three, he’s driven by the desire to
create wealth for his family and is already well on
his way to achieving this aim. His business sells
locally-made Jamaican products, including food
and crafts, to the tourism industry. It’s providing
employment for local manufacturers in Jamaica,
and if Kevin’s dreams are realised, will soon be
creating jobs Caribbean-wide.
|The golden opportunity:
More people are discovering Jamaica. Government
figures suggest the 2010-2011 winter tourist
season grew by 9.2 per cent. There’s expected to
be a further increase following the expansion of
Jamaica’s two airports and a new cruise
It means there is a need for more authentic
Jamaican made products for tourists to buy.
Kevin’s company is fulfilling that need.
The business started out as a way to make some
extra money to supplement his salary. Soon,
when Kevin’s customers started to make requests
for items he did not supply, he realised it
was possible to turn KRL Supplies into a
|The business in a nutshell:
From jerk seasoning to leather sandals, peppers
to jewellery, Kevin supplies the tourism industry
with authentic and unique Jamaican products.
These include food-related products and crafts
made by local artists, which can be made to order.
Clients are hotels, gift shops, restaurants, petrol
stations and tour attractions. KRL Supplies also
has a stand at the local market, because while the
tourism industry is seasonal, local trade is all year
“My competitors within the craft industry are<
importers of craft items as well as wholesale craft
distributors,” says Kevin.
KRL Supplies is unique because it sells home
||My ambition is to have a Sandy Bay, Hanover, Jamaica
great business where people can
feel the energy of good service and
||- Kevin Earle
How it’s helping the community:
Kevin’s business showcases Jamaica’s natural
talent to an international audience. He buys
products that are made locally, which helps
provide jobs in the community.
“I would like to create an atmosphere where
locals can approach my company to sell and
distribute their products,” says Kevin.
|The future looks bright:
Self-sufficiency and self-financing. These are
Kevin’s immediate hopes for KRL supplies. In its
first year, he’d like the business to break even
and be looking towards growth. His ambition is
to provide more jobs by taking the business to a
level where he could have a production space for
locals to create new products.
“In five years, I would love to see my business
expanding in new areas within the Caribbean and
international markets,” says Kevin.