The Branson Centre is propelling
small businesses into
the big time...
Entrepreneur: Simone Bell
|Meet the Maker:
Simone Bell describes herself as a “magnet for
challenges”. She’s certainly taken on a few.
Already studying for an MBA, working as a sales
rep and being a single mum, Simone decided to
start her own business.
Simone set up Ideatrade, a company that helps
businesses promote themselves, find new
markets and boost their sales. Simone is never
happier than when she’s coming up with business
ideas and “comes alive”’ in creative meetings. She
believes it’s her company’s energy, reliability and
integrity that attracts the customers, and keeps
them coming back.
|The golden opportunity:
With many businesses lacking the time, resources
and contacts to find good deals on promotional
products, there was a clear market for someone to
do it for them.
Enter Ideatrade. Simone set up the company six
months ago to help businesses source what they
need at the best price possible.
|The business in a nutshell:
Ideatrade sources and delivers branded promotional products – gift bags, pens, mugs and much more – to use in trade marketing.
They work with companies of all sizes, in a range
of sectors, including food distribution, hospitality,
tourism, pharmaceutical and telecoms.
Simone says: “We continuously challenge
ourselves to be innovative, accessible and reliable
in providing avenues for buyers and sellers.”
||I am driven by a genuine
desire to provide exceptional
service to an industry where niche
||- Simone Bell
How it’s helping the community:
As Ideatrade grows, everyone involved in the
company will be able to share in its success. “All
employees will have the opportunity to profit
share in the business,” say Simone. “I feel that this
will help in fostering a culture of motivation, as
they will all have a sense of ownership.”
Keen to help other Jamaican businesses, she uses
local partners and suppliers where possible: “As a
Jamaica-based business we strive to incorporate
the use of Jamaican-made material in our
proposals as we believe in the talent and quality
our country has to offer.”
|The future looks bright:
Ideatrade has recently started to offer project
and event management, and they plan to develop
marketing proposals and a campaigns service
in the future. Simone will also work to find new markets for local companies’ products.
They’re currently working with five corporate
clients, and have had repeat business from them
all. The aim is to add two more clients to the
roster within the next month.
“The future looks very bright from this seat,” says
Simone. “With satisfied customers and referrals,
the business can only grow from here on out.”
- Current number of employees: Two
- Expected number of employees in three
years’ time: Six
- Current annual turnover: $8 million
- Expected annual turnover in three years’
time: $30 million (Jamaican)
- Investment to date: Savings, partial client
funding and short term loans from friends
- Location of headquarters: 5 Hibiscus Close,
Kingston 8. Jamaica W.I